Professional Experience
Creative Designer, CCO
monday.com, 2025–2026
- Led visual design for the CCO department across internal communications, client projects, and marketing initiatives.
- Created the branding for monday Academy from concept to final visual identity, creating its visual language and applying it across learning content and marketing materials.
- Designed marketing and communication materials across digital and physical touchpoints, including emails, newsletters, landing pages, presentations, and branded swag.
- Created visual materials for high-level meetings, events, presentations, and internal communications.
Agentalent AI – Standalone AI platform created within monday.com
- Owned the complete branding of AgentTalent AI from concept to final visual identity, creating the brand language, graphic system, color palette, and AI agent character design from scratch.
- Translated the brand across product and marketing touchpoints, including the homepage, landing pages, emails, social media, presentations, and marketing materials.
- Established and maintained the visual system across product, marketing, and communication materials, ensuring a consistent brand experience.
Creative Product Designer
Lightricks, 2024
- Responsible for planning, creating and designing all content within Lightricks' app Photoleap.
- Utilized AI technologies to develop and deliver new and unique features for the app's users.
- Designed a cohesive visual language for the brand within the app, ensuring consistency across all platforms.
- Designed all in-app materials such as UI, banners, icons etc.
Creative Marketing Strategist
Lightricks, 2021–2022
- Translated user behavior, competitor research, and cultural trends into creative strategies, visual directions, and campaign concepts.
- Led the visual direction and execution of creative marketing campaigns across multiple channels.
- Managed and guided designers throughout the creative process, ensuring consistency with campaign objectives and brand identity.
- Oversaw projects from concept development through final execution, combining strategic planning, art direction, and hands-on design.
Creative Marketing Designer
Lightricks, 2020–2021
- Design digital marketing materials and create account-lifting ads across various channels.
- Design data-driven ads that improve performance and achieve marketing goals.
- Develop new concepts and visual languages for ads while maintaining brand identity.
Branding graphic designer
Wicked-Brand studio, 2019–2020
- Created visual identities and branding systems for a range of clients, from initial concept through final implementation.
- Developed visual concepts, imagery, and graphic systems tailored to different brands and audiences.
- Designed marketing materials across digital and print touchpoints.
- Art-directed client photoshoots and translated creative concepts into cohesive visual campaigns.
Education
MA
Elisava Barcelona, 2023–2024
- Master student in the temporary spaces design program.
B.DES
Betzalel academy Jerusalem, 2014–2018
- Graduate of the department for visual communication, with a major in illustration.
Languages
Hebrew – Native
English – Fluent
Spanish – Advanced