Elevate city

As a freelance designer, I worked on the branding for Elevate City, a more intimate and personalized extension of Monday.com's annual Elevate convention. The goal was to create a distinct identity that feels local, luxurious, and community-driven, while remaining connected to the established Elevate brand.

The visual language builds on Elevate's existing identity through an adapted color palette, expanded geometric shapes, and delicate gradients that replace the original solid colors with a softer, more refined feel. Shapes also become a key part of the storytelling, acting as cut-out windows that reveal imagery behind them and create a sense of discovery throughout the experience.

The result is a more personal and elevated expression of the Elevate brand — designed to bring the experience closer to local communities while giving each city its own visual character.

Made at monday.com