Lightricks Projects

As a designer on the Marketing Strategy team at Lightricks, my role combined creative direction and hands-on design. I led and coordinated the visual teams across campaigns, ensuring a cohesive and impactful visual language from concept through final execution, while also contributing directly to the design process.

Dixie x Videoleap
Dixie D'Amelio invited her followers to contribute to her latest music video by creating remakes using her Videoleap templates. I was involved throughout the process, from concept development and campaign ideation to designing key campaign assets and overseeing the visual direction, ensuring consistency across all touch points.

Photoleap – New Visual Language
I led the development of a new visual language for the Photoleap app. Through research into competitors, trends, and the app's visual ecosystem, I developed a set of guidelines to create a more cohesive visual experience. With Photoleap offering a wide range of features, the goal was to move away from a collection of individual tools and create a unified visual experience.

Christmas Campaign
As project manager, I led a design team in developing Lightricks' Christmas campaign, overseeing the visual process from research and ideation through production and final execution. My responsibilities included guiding the team through concept development, set design, storyboarding, photoshoot production, and final ad design and editing, ensuring a cohesive creative direction throughout the campaign.

Made at Lightricks