OXE Pilates

In designing the branding for OXE Pilates studio, the approach integrates cozy, feminine elements with the edgy vibe of the sisters' existing brand DXE Jiujitsu.

The design process focused on the dynamic energy influences of the existing brand's DXE JiuJitsu, while interpreting new messages and a calmer atmosphere. This involved selecting a logo with organic shapes and contemporary typography, a color palette balancing soft tones, and imagery showcasing both the serene studio environment and empowering workouts.

The goal was to create a cohesive brand identity that resonates with young, active females seeking an oasis offering unique professional fitness experience.

Made for OXE Pilates.